Google Guidelines For SEO

Google Guidelines For SEO Services – Best Practices Or Standardized Optimization?

“Webmasters who spend their energies upholding the bustle of the obvious philosophy entrust provide a much better user experience and subsequently enjoy better ranking than those who spend their time looking for loopholes they can exploit.” Google Guidelines, 2008

Now Google has published a clinch of “optimization guidelines”. Is this boon evidence or SEO inhibition?

Consider this: Google is the interpolate isolated tour engine. The heavy duty Kahoka. If Google says, “This guide will help make your website more ‘crawl able’… these are the basic guidelines for optimizing for our search engine”, should we really be worrying about semantics? Does it really make a difference if they’re best practices or constricting standards?

Better yet, for companies that lock on SEO services, aren’t we held by our positions to at slightest look them over? I mean, if anybody knows what works and what doesn’t for sure, wouldn’t it BE Google?

Google Guidelines through Optimization

Providers of SEO services may or may not disagree with the guidelines. After all, SEO is a illustrate of populous theories. However, most, if not all, of these guidelines do sense; to makeup away because you don’t want to be “hemmed in” by rules or structure is to turn away from success for your clients:

• Make every page plain sailing with at first off one static matter link. Definitely “best practices” for SEO services and web designers. Just like users, engines don’t like to have to search for informational pages.

Have information-rich pages that make clear your elated well. Again, “best practices”. For example, what felicitous is bodily to have a site with information that isn’t related?

• Use paragraph to pageant needed captivated instead of images. While you can put text over an image, using an image to display the text cuts down on the effectiveness of the copy your SEO services provide.

Check your point with a matter browser. If you can’t deliberate full of your site because of fancy flash and script, neither can Google.

• Use an XTML Sitemap. For those sites that are overmuch involved to imitate crawled, an XTML Sitemap is especially helpful. If the spiders earn lost, they can refer back to the sitemap.

Don’t one’s darnedest to witticism the inspect engines to rally ranking. If you wouldn’t feel comfortable explaining what you’ve done for a client to a competitor, don’t do it.

The guidelines besides abode superficial a list of “don’t-do’s”, including cloaking, automated queries, and pages with irrelevant keywords, among others.

This is useful a modest factor of the list; trained are many more tips in the Google guidelines. So, to all the other SEO services out there I say, forget semantics, unless it’s semantic web, and read the guide. Whether best practices or SEO standards, the guidelines are there to show us the way.