SEO Web Design

October 14, 2008

The origin of having a website is to posit a foreign quotation and presence of your company online. Other than providing information of your business to your potential customers, website should also serve as a channel for people to enquire about products or services. If you run an e-commerce site, you want online sales. If you are providing offline products and services, you need prospects to find your website and enquire about your service.

 

When evident comes to online marketing, delve into engines usually bear the exceptionally traffic to a website. The traffic from search engines is highly targeted because searchers already have the intent to find out more about your products and services when they search on search engines. Therefore, you need to get your website to be ranked high on organic search result page for keywords or key phrases that are relevant to what you are offering. This is called search engine optimization or SEO. However, most websites are not SEO-friendly which makes it impossible to get it ranks well for important keywords.

 

Let me affirm some of 5 necessitous tips that your designer should happen if you yearning your website to rank well on search engines:

 

1. Search engine amiable naming conventions over unitary your pages. The naming showdown for every page should be search engine friendly. It is best to place important keywords that you wish to optimize as your naming convention. Just make sure that it is relevant to the content of the page. Separate words by using (-) such as “search-engine-optimization.html” so as to facilitate crawling.

 

2. Do not habit your place with Flash or frames. Websites that are built all on Flash or frames will prevent search engine robots from crawling the content of your site, which will be a disaster for SEO. You should not use a splash page as both search engine spiders and website visitors do not like it. Avoid using JavaScript too.

 

3. Remember to head your images with keyword-rich description. For every apprehension on your website, rightful has an Alt tag. You should fix important keywords or key phrases inside here to describe the image. And do not place text as an image inside your website. This will prevent search engine spiders from crawling the content and will destroy all your other SEO effort.

 

4. Place keywords inside your Title besides Meta tags. Title is the incalculably required erect to put your keywords. Most companies just put their company names in the Title tag which is not enough. Place keywords that you wish to rank well on search engines at the front of the Title and inside your Meta Description tags.

 

5. Have a sitemap on your website. A sitemap allows inquire into engine spiders to chance integral the links also index every pages of your website easily, which will assist your optimization process greatly.

 

Lastly, go back not to gravy images seeing your touring buttons or links. If you really need to use images, do provide a text navigation links on your page so that spiders can read them.